Why Do Software Vendors Use Gamification?

  • First of all, SAP Cloud Platform Gamification offers staple gamification features, such as Points (measurement in an application, where points can be seen as rewards for completed actions), Levels (indication of the proficiency in gaming experience), Badges (a form of the user’s achievement) and Missions (goals of gamification activity).
  • The system provides distribution for teams and makes the process of data analysis more convenient by defining the efficiency of the whole group of people so that there is no need to consider the results of individual members of the group and manually determine the average value.
  • But the key strength of this system is real-time analytics. The SAP platform does not require its users to monitor regularly the achievements of the players and their behavior patterns as it offers deep analytics, thus making the process more efficient and convenient. SAP analytics provides the insight and relevant data the user may need to analyze the activities of players.
  • The system of notifications. SAP Cloud Platform Gamification notifies players about events, the points they earned or achievements in the application. It helps to engage players in gaming experience by giving them positive reinforcement. Additionally, this platform offers the developer an opportunity to create in a simple and intuitive way a sequence of actions, a so-called chain of quests.
  • It is also important to note a high level of data security of the system upheld within SAP Cloud Platform Gamification. The user data are stored in secure SAP data centres around the world where they are protected in multiple ways.

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